About GENERAITR

What is GENERAITR

GENERAITR is an AI Media Production platform. Describe what you want, and an AI assistant sets the exact model and parameters from your intent: no prompt engineering, no infrastructure to manage. You always see exactly what it set, in Pro mode, and can adjust any parameter by hand. Either way, every export carries full EU AI Act compliance: audit trail, watermarking, C2PA metadata, built in from the first generation.

01

Control: From Random to Precision

To transform generative AI from a game of chance into a professional production tool, control cannot be fragmented. GENERAITR unifies process, data, and cost under a single operational standard:

  • Process Control: Traditional node-based setups introduce parameter chaos. Through a conversational AI assistant, complex parameters are configured automatically based on creative intent. Curated greyboxing references lock camera moves and geometric boundaries, allowing production pipelines to be converted into reusable GENERAITR Templates that anyone on the team can execute without complex technical setup.
  • Data Sovereignty by Design: Select your preferred deployment setup upon subscription, whether fully cloud-hosted (Online) or locally deployed (Local). Regardless of your setup, you control data residency on a prompt-by-prompt basis: generate with open-source models hosted within EU data centers (100% EU data residency, immune to the US CLOUD Act), or utilize closed-source API models via transparent gateways when extra power is required.
  • Local Integration & Cost Predictability: Eliminate unpredictable third-party API spikes. Tiered subscription plans align with internal IT policies and budget boundaries. Local users have the option to connect their own ComfyUI environment and hardware for autonomous local operation, functioning completely independently from platform credits.
02

Collaboration: Review Together, Not via Screenshots

Control restricted to a single power-user is a bottleneck. True production control extends across the entire team, keeping creators, directors, and external reviewers aligned inside one structured Media Library:

  • Centralized Media Library & Organization: Organize all generated visual assets into dedicated Projects and Albums. Manage your production library effortlessly with favoriting and archiving capabilities.
  • Deep Metadata Sorting & Filtering: Instantly filter and locate exact renders by criteria such as AI model, resolution, and aspect ratio, eliminating lost files and manual searching.
  • Shared In-Context Commenting: Collaborate directly within the edit view. Every team member in the project can leave and view comments on individual media files, keeping feedback and creative decisions tied directly to the asset.
  • Granular Multi-User & Client Access: Invite teammates or external reviewers into specific project spaces with defined permission levels, eliminating whole-account sharing and fragmented email threads.
  • Project-Linked Albums: Every asset resides within structured project albums rather than orphaned folders, ensuring every approved output remains traceable to its underlying prompt and generation context.
03

Compliance: The Stable Base, A Must

Without verifiable proof, control is just a promise. Compliance forms the baseline that validates both your technical control and collaborative approvals for auditors, legal teams, and enterprise clients:

  • Certified C2PA Metadata: Every model output is cryptographically signed with a certified C2PA certificate, attaching immutable provenance data and lineage directly to exported assets.
  • Automated EU Official AI Labeling: Built-in compliance tools automatically apply the EU’s official AI markings: both “AI Generated” and “AI Modified” labels, across four standardized design variations to fit any aesthetic requirement.
  • EU AI Act Article 50-Ready: Fully compliant ahead of statutory enforcement deadlines, ensuring your organization effortlessly meets EU transparency obligations without manual post-processing.
  • Complete Audit Trail & Trace Graph: Every render, prompt variation, and parameter adjustment is logged in a searchable trace graph, providing an unalterable history of visual asset lineage.
  • GDPR & Global Regulatory Architecture: Includes native support for automated data export and deletion on request. Built on a universal documentation framework that adapts to evolving international AI governance standards across markets.

Pro mode, or hide it

This is not about easy versus hard: it is about whether you want to see what is happening under the hood.

Default

Pro mode

Describe what you want in plain language, and the AI assistant proposes the model, parameters and prompt to match, visible and editable the moment it sets them. Every parameter (model, style, seed, resolution, and more) is right there for you to adjust by hand too.

One click away

Hide

The same generation, but the parameters panel is tucked away: just the AI Assistant chat, for when you would rather not look at the details.

You can switch between the two at any time, on the same generation.

Who we are

GENERAITR is built and operated by TOMLIN STUDIO AB, a Swedish creative technology company founded by Tomas Nihlén and Linda Pierre.

Nihlén is a Creative Technologist with over twenty years of experience in information systems and digital production. Pierre is a Creative Director specialising in brand development and customer experience.

We built GENERAITR to solve our own production problem first, then made it available to everyone facing the same one.

Our approach

GENERAITR is built to be fast and non-technical by default, without capping what a power user can do, or hiding what it is doing. The assistant gets you a usable result from a plain description, with every parameter it set visible and editable right away. If you would rather not see the details, that is one click away too.

Every generation, Easy or Advanced, carries the same provenance: model, parameters, and timestamp embedded as C2PA-aligned metadata, ready for the EU AI Act and for your own audit trail. Compliance is not a setting you have to remember to turn on. See generaitr.com/compliance for details.

Contact

General enquiries: hello@generaitr.com

Privacy and data: hello@generaitr.com

Press and partnerships: hello@generaitr.com